Trigger2Working on from the first trigger image set, I wanted to try and encapsulate the animal icon within the four walls of the castle’s own logo, so i drew the crenelations and mirrored them to form a squashed, but open, square . This made a very visually pleasing and balanced shape and this could definitely be used to roll out AR to other animals, or exhibits by simple replacing the centre silhouette.

I like the black and white feel, but it has strayed, perhaps, too far from the Castle Museum’s own identity, and I also want to encircle this with a band of information somehow, so even if you haven’t got a device, you know what this floor graphic is all about… So it becomes synonymous with an AR experience in the Norwich castle Museum.